For many small business owners and aspiring entrepreneurs, figuring out Shopify’s pricing plans can feel overwhelming. With monthly subscription fees, payment processing charges, and optional app costs, it’s easy for unexpected expenses to creep in and affect your profit margins.
Selecting the correct Shopify plan, one that aligns with your store size, sales activity, and future growth, can be the deciding factor between a smoothly scaling business and unnecessary expenses.
Shopify’s pricing model includes various subscription tiers and additional fees that support businesses in building, running, and expanding their ecommerce stores. Choosing the right plan ensures you get the tools and support you need while staying within your budget.
In this guide, you’ll find everything you need to know about Shopify Pricing, including:
- What Shopify pricing is and why it’s important
- A simplified breakdown of all Shopify plans
- Tips on selecting the ideal Shopify pricing plan
- Answers to common concerns about Shopify’s pricing structure
Whether you’re starting a brand-new business or preparing to scale, this guide will help you understand Shopify’s pricing clearly and choose the best plan for your store’s success.
Let’s get started and make sense of Shopify pricing once and for all.
Key Takeaways
- Starter Plan begins at $5/month, great for selling via social media and messaging apps.
- Basic Plan costs $29/month billed annually, and includes full store features like themes, a blog, and 24/7 support.
- Grow Plan (formerly “Shopify”) is $79/month billed annually, offering standard reporting, multi-market selling, and up to 5 staff accounts.
- Advanced Plan is $299/month billed annually, featuring advanced reporting, 15 staff accounts, and third-party calculated shipping rates.
- Shopify Plus starts at $2,300/month, designed for enterprise-level brands needing advanced customization.
- Transaction fees vary widely from 5% on Starter to 0.6% on Advanced (when not using Shopify Payments).
- Annual plans provide up to 25% savings, though require an upfront payment.
- Extra expenses like premium themes, apps, and domains may increase your overall cost.
- Begin with a lower plan, test free apps/themes, and upgrade as your business grows to access better tools and reduced processing fees.