In today’s competitive eCommerce world, pricing isn’t just a fixed number you slap onto a product; it’s a strategic tool that can help you boost sales, improve margins, and win loyal customers. That’s where dynamic pricing comes in.
Dynamic pricing lets your Shopware store automatically adjust prices based on predefined conditions, such as customer behaviour, demand, order size, geography, and promotional events. Think of it the same way airlines do: Ticket prices change based on how many people are searching, how close the flight is, and other variables. Online stores can do the same, but with more control and strategic intent.
In this blog, we’ll explain what dynamic pricing in Shopware is, how it works, and exactly why it matters for your store’s growth.