ePointMailer – Revolutionizing Marketing Campaigns

How It Works

• ePointMailer operates through its user-friendly website, allowing marketers to leverage various powerful features.
• These features include creating captivating landing pages, personalized email marketing campaigns, automated workflows, image and asset hosting, comprehensive analytics, mobile-optimized messages and more.

Core Features

• Captivating Landing Pages: Users can effortlessly design and deploy visually appealing landing pages to attract and convert leads.
• Personalized Email Marketing: The application enables marketers to craft and send tailored email campaigns, nurturing customer engagement and loyalty.
• Automated Workflows: The marketers can design customized automation workflows, triggering specific actions based on customer interactions to optimize campaign efficiency.
• Image and Asset Hosting: ePointMailer provides secure hosting for marketing assets, ensuring seamless access and effortless management.

Challenges Faced

• Our team of developers faced the challenge of enabling customers to send emails to many recipients, up to 10,000, while ensuring emails were not marked as spam.
• Tracking and managing notifications, such as email opens, clicks, bounces, and rejections, for large-scale email campaigns, presented a significant challenge for us.
• This was also a challenging task for us to process a high volume of web requests for tracking notifications that could potentially impact app performance and data storage.

Solutions Provided

• We utilized AWS email service (SES) and notification services (SNS to overcome email spam concerns, ensuring reliable email delivery and proper domain verification.
• We implemented Laravel Horizon Queues to process emails and notifications in the background, preventing performance issues and efficiently storing tracking data in the database.
• Our team ensured that we utilize the data collected from notifications to generate campaign analytics and reports, providing valuable insights to users.
• An HTML designer tool was created to empower users to design and customize campaign landing pages.

Tech Stack Used

• Laravel: Chosen as the web framework for its robustness, scalability, and extensive ecosystem of libraries and tools.
• MySQL: Utilized as the database management system to store and manage application data efficiently.
• Horizon Queues: Implemented to handle background processing of emails and notifications, ensuring optimal app performance.
• AWS SES, SNS, S3, ECS, and RDS: Leveraged to facilitate reliable email delivery, domain verification, storage of assets, and scalable infrastructure.

Team Members Involved

The project involved a team of skilled professionals experienced in web development, Laravel framework, database management, and AWS services.

Results We Got

• ePointMailer led to a notable increase in generating leads for businesses.
• Email campaigns experienced improved engagement and conversions.
• Automation workflows simplified marketing processes, saving time and effort.
• Comprehensive analytics provided valuable insights for optimizing campaign strategies.
• Comprehensive analytics provided valuable insights for optimizing campaign strategies.