Building a Robust B2B and B2C Storefront with Pimcore Integration

August 12, 2025

Pimcore combines several essential tools into one platform: Product Information Management (PIM), Digital Asset Management (DAM), Content Management (CMS), and e-commerce functionality. This open-source solution helps businesses manage their product data and digital assets from a central location.

Many companies struggle with scattered product information across different systems. Pimcore solves this by providing a single source of truth for all product data, whether you’re selling to businesses (B2B) or consumers (B2C).

The platform handles large product catalogs well and doesn’t lock you into proprietary systems. Since it’s open-source, you can modify it to fit your specific needs and integrate it with your existing tools.

Prerequisites

• Docker and Docker Compose on your local machine.
• Basic knowledge of PHP and MySQL.
• Git client to clone the Pimcore demo repository.

Step 1: Setting Up the Pimcore Environment

Start by creating a project directory (e.g., ~/workspace/pimcore_ecommerce) and cloning the official Pimcore demo from GitHub:

mkdir ~/workspace/pimcore_ecommerce
cd ~/workspace/pimcore_ecommerce
git clone https://github.com/pimcore/demo.git.

Configure the environment using the included docker-compose.yml in the clone, which sets up PHP, MySQL, and an Nginx server.

Launch the stack with: docker-compose up -d –build

Access the backend admin at http://localhost/admin with the default credentials (admin/demo) to explore the interface and begin customization.

Step 2: Configuring Data Objects for Products

Pimcore organises product information using “Data objects”. Think of these as templates for your products.

In the admin panel, you’ll create a Product class with the necessary fields: Product name, SKU, Price (you may want different pricing for B2B vs. B2C), Description, Images & Category information.

For B2B customers, you might add fields for bulk pricing or minimum order quantities. For B2C, you might focus more on detailed descriptions and multiple product images.

You can add products manually through the interface or import them from CSV files. This centralised approach means you update product information once, and it appears everywhere you use it.

Step 3: Setting Up Asset Management

The Digital Asset Management feature helps organise all your product images, PDFs, and other files. Create folders in the admin interface to keep things organised – for example:

• /product_images/electronics
• /product_images/clothing
• /documents/user_manuals

Pimcore can automatically create different image sizes for your website and add watermarks if needed. This keeps your brand consistent across all channels.

Step 4: Building the Storefront

You have two main approaches here:

Option 1: Build with Pimcore’s native

Pimcore includes its own e-commerce framework built on Symfony. You can create product listing pages using controllers and Twig templates. This works well if you’re starting from scratch.

Option 2: Connect to Existing Platforms

Most businesses already have storefronts running on Shopify, Magento, or similar platforms. Pimcore can enhance these existing setups rather than replace them.

Connecting Pimcore to Your Current Storefront:-

Shopify Integration

Use Pimcore’s Datahub or REST API to push product data to Shopify. Set up webhooks so inventory and pricing updates happen automatically. This saves hours of manual work when you have hundreds or thousands of products to manage.

Magento Integration

Pimcore offers a dedicated Magento connector, or you can build custom API connections. This works particularly well for B2B businesses that need complex pricing structures and detailed product catalogs.

OroCommerce Integration

Connect through Pimcore’s APIs to enhance Oro’s B2B capabilities. Since OroCommerce focuses on business customers, Pimcore’s detailed product data helps create more personalised experiences.

Step 5: Integrating with Custom Services

For advanced functionality, integrate custom services like product recommendations. Pimcore’s extensibility allows you to add AI-driven features or connect with existing systems, enhancing personalization for B2C customers or tailored catalogs for B2B partners.

Step 6: Connecting to ERP and Payment Gateways

Pimcore can link with ERP systems (SAP, Odoo) via APIs to sync orders and inventory. Additionally, integrating payment gateways like Stripe or PayPal ensures smooth transactions, supporting both B2B and B2C payment flows.

These integrations save time, ensure data accuracy, and allow businesses to retain their preferred storefronts while upgrading their backend capabilities with Pimcore.

Real-World Benefits

After implementing Pimcore for several clients, here’s what actually improved:

Time Savings: Product updates that used to take 2-3 hours now take 10 minutes. You change it once in Pimcore and it updates everywhere.

Fewer Errors: When product info lives in one place, you can’t have different prices showing on your website versus your mobile app.

Better B2B Experience: Custom pricing, bulk order forms, and role-based product visibility become much easier to manage.

Scalability: Adding new sales channels doesn’t mean manually entering product data again. Everything pulls from the same source.

Conclusion

Building a robust B2B and B2C storefront with Pimcore integration provides businesses with a versatile solution to meet diverse market demands. Its ability to centralise data, manage assets, and integrate with external systems like Shopify, Magento, and OroCommerce makes it a strategic choice for growth.

Here’s my recommended approach for your first Pimcore project:

1. Start with the demo installation to get familiar with the interface
2. Import a small subset of your product catalog (maybe 50-100 products)
3. Set up basic asset management for product images
4. Build a simple API integration with your existing storefront
5. Test thoroughly with real orders before going live

Gradually, you can add more complex features like custom pricing or inventory sync etc., The mistake I see most often is trying to build everything perfectly from day one. Better to get something working and improve it over time.

Anand Dattani

Author

Anand Dattani is a Senior Developer at BrainStream Technolabs. He is an experienced developer specializing in PHP and modern MVC frameworks, with expertise in backend architecture and building scalable web solutions.